Here's why the fitness industry lies..

Anybody else hit midlife life and say f**k no more I’m not doing it. I’m not being that. It’s like a switch went off one day and you just changed overnight, like you find a new passion in a different way of living and being. It almost feels like you’re properly finding yourself!

As you probably know by now, I have a very love hate relationship with the fitness industry.

It’s a noisy space, so how do you really know what to do!

You’re told to take supplements. To life heavy - to not lift heavy. To not drink coffee at the start of the day. To train 5 days a week. To not do cardio. Don’t spike your blood sugar.

Literally every man (and I mean man) and their dog is now telling you what to do. Which I’m cool with, but half of them haven’t even studied it, let alone understand the full ins and outs of it!

But one thing I will say, the fitness industry has been lying to you.

Social media rewards extreme advice. Things like ‘never drink coffee when you wake up’ spreads faster than nuanced guidance.

We’ve been told to shrink.

Not just physically. In every way.

To not take up too much space. To not be too much. To live by society’s standards - we must have kids. We must be married. As well as the ones that tell us our worth is tied to our dress size, our discipline and our ability to say no to the biscuits.

We’ve been sold the idea that weight loss is a marker of how much we want it. That if we’re not succeeding it’s because we don’t want it enough. That we’re lazy. Undisciplined. Not trying hard enough.

And when that doesn’t work? They sell us something new.

The goalposts never stop moving.

Be skinny. No wait - be body positive. No wait - be strong, not skinny. No wait - be skinny again.

We cannot win. We were never supposed to.

Because a woman who feels like she’s winning doesn’t keep buying things.

Then came the buzzwords.

Cortisol. Inflammation. Gut microbiome. Hormone hacking. Cycle syncing. Nervous system dysregulation.

I want to be clear - some of this has genuine merit. But most of it is just the basics dressed up in language you don’t fully understand. And that’s exactly the point.

Because when you don’t fully understand something you don’t research it. You just think, yes, maybe that’s why it’s not working for me. And you buy it.

The basics that actually work aren’t sexy enough to sell. So they invented complexity instead.

They preyed on women at their most vulnerable. Going through perimenopause. Exhausted. Desperate for answers. And sold them a £60 supplement instead of the truth.

And then came social media (don’t get me started)!

Now anyone with a ring light and a following can tell you why your body isn’t working. Why you need their method, their programme, their product.

I’ve watched the most followed wellness podcasts contradict themselves completely episode to episode. Not because the science changed, but because the guest changed. Because the sponsor changed. Because reach and revenue changed. I’m not calling Steven Bartlett out here, honest 😉

We can buy and believe anything when it comes with enough followers behind it.

Here’s what 26 years actually taught me.

The basics work. They’ve always worked. They’re just not exciting enough to sell.

Sleep. Nourishment. Movement you actually enjoy. Managing your stress. Building consistency in the messy, imperfect, real life you actually have.

That’s it. That’s the whole thing.

Not a new supplement (or ten). Not a different macro split for your luteal phase. Not a cortisol detox.

Just the basics. Done consistently. Without punishment. Without guilt. Without waiting for life to be perfect before you start.

I’m not selling you a fad.

My mission is to show you how to do this for every day life. To help show you you don’t have to keep ‘dieting’, losing weight, stopping, gaining weight, continue cycle again.

We are all human beings and we all have days when life is busy and we miss lunch. Maybe we overeat in the evening because we’re starving. But what we don’t want to do is that for all the wrong reasons. We don’t want to be skipping breakfast every day in an attempt to control losing weight.

I spent 20 years as a product of this industry. Restricting. Punishing. Controlling. Thinking that was just what you did. It was absolutely normal - and I can tell you it’s not normal!

I know exactly what it feels like to be sold something that doesn’t work and told the failure is yours.

It isn’t.

I built The Everyday Method because I wanted to create something completely different. Something that works in your real life. Something that doesn’t ask you to shrink, in any way.

Breaking every rule fitness told you to follow. So you can achieve the things you never thought possible.

That’s what this is. That’s all this has ever been.

My philosophy and aim is to help women really live their life!

You can follow a ‘diet’ and lose weight, thats cool with me. But we’re not here to miss out on life - I spent years missing out on life - just to stay ‘skinny’ and sometimes I wish I could do my 20s and even my 30s again with the knowledge I have now!

Weight loss can absolutely be a byproduct of this. But it can't be the only goal. Because what happens when you get there?

My advice… find something you love and it will be easy to do!

Thats how I’ve kept going for 26 years - because I genuinely love moving my body in different ways. I don’t just ‘fit in a box’ and neither should you. Lift heavy shit if you want to, do cardio if you want to - don’t be told by a fitness influencer that you should only do X.

It would be pretty hypocritical of me to say that, because sometimes I skip the gym in favour of a sunrise hike or swim, because I get so much enjoyment out of that. I ‘was’ a triathlete - I didn’t just give up after I crossed the line and said I didn’t want to do it anymore - I found something else I loved and thats when I started really lifting weights.

It’s the times I’d rather hike. We don’t have to ‘stick’ to a plan 365 days a year!

I’m obviously injured now and can’t run anymore, I can’t train legs - but I can still do bits in the gym, walk, swim - so they’re the things I’m focusing on, not giving up!

I’ve gone from training 6 days a week to 3 at the moment - that doesn’t mean thats not perfect or I’m a failure - it’s whats ‘perfect’ for my life right now!

And there’s a whole other blog on so much more I could talk about regarding your journey.

Ps. Your journey should never have an expiration date!

Are you ready to start living and build your goals? Click here to book a chat with me..

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